The Facebook page for Jason Bourne film.
A screenshot from the trailer with the trailer below.
Jason Bourne suggests that the film is targeted at an audience that has the demographics and physiographic that they are young(16 - 30) and middle-aged (30 - 50) males, in the middle class, that have watched the previous films, and that enjoy the spy-thriller / action-thriller genres. It is suggested that the psychographics of the target audience include This audience is targeted through the colours used in the background(black) and in the foreground(white) is imposing to the audience, with the font suggesting the film will be action-packed and imposing a sense of mystery to the audience.
By analysing the target audience of other thriller films, this makes us think about which group of people our thriller is to target. I have learnt that every film has a specific target audience and also that our film should have a specific target audience, therefore we should spend some time, while planning, to asses who our target audience is going to be.
