The poster has Tom Hanks in the centre, with a red and black mysterious spiral behind him. It is written by the same person who wrote the famous enigma code film, "The Da Vinci Code" showing that this film is most likely an enigma code film as well. The Trailer shows the enigma code film as well by the plot developing. This targets the middle management and the psychographic group because it shows adventure which their target audience is. Furthermore the social media page shows the mysterious theme from the thumbnail of the video which is black and white apart from the red writing on it. This shows adventure even more
